Mitch Seigel has over forty years of comprehensive business development, leadership and marketing strategy experience, ranging across a vast spectrum of industries.  As the Founder at Nine Dot Marketing, his consultation experience in radio, cable television, broadcast television, newspaper, digital media and sales promotion includes; market analysis utilizing available research, efficient inventory management, advertising planning and buying, and effective internal and external client communication.

Mr. Seigel has created and developed unique sales and marketing strategies for clients in most industries.  His leadership style is to build consensus and commitment by empowering the teams with whom he consults.  He is experienced in advising senior management in a diverse range of companies; incorporating training techniques, enhancing go-to-market presentations, and perfecting recruiting and hiring practices.

Mr. Seigel has been a speaker at numerous recognizable conferences, including the Radio Advertising Bureau’s Local Sales Management Conference, at Westcann, the Western Co-op Advertising and Newspaper Network, and at Cable World’s Local Sales Management Conference.  He has taught classes in Sports Marketing and has developed a sales certification curriculum for UC Riverside. He has also been a guest instructor at the Institute for Women Entrepreneurs, the Orange County Small Business Development Center and Santa Ana College, founded marketing firm Nine Dot Marketing, and he co-founded BreakThrough Networking, Inc., established to assist professionals in the networking process. 

He is a Past President, VP of Membership and VP of Sponsorship of the Orange County Chapter of the American Marketing Association, is a board member of the Hispanic Chamber of Commerce of Orange County, has been a participating member of the Hollywood Radio and Television Society, the Advertising Industry Emergency Fund, the National Latina Business Women’s Association, the Asian Business Association of Orange County, and a business partner for High School Inc., supported by the Santa Ana Chamber of Commerce. 

Mr. Seigel was recognized by the Radio Advertising Bureau as a Certified Radio Marketing Consultant.    

Paula Garcia-Arsenault is the Vice President of Community and Homebuyer Services with Habitat for Humanity of Orange County. Habitat for Humanity of Orange County is dedicated to eliminating substandard housing locally and worldwide through constructing, rehabilitating and preserving homes; by advocating for fair and just housing policies; and by providing training and access to resources to help families improve their shelter conditions. Habitat for Humanity was founded on the conviction that every man, woman and child should have a simple, durable place to live in dignity and safety, and that decent shelter in decent communities should be a matter of conscience and action for all. As the head of the Family and Homebuyer Services department, Paula has created a comprehensive process which assures the success of the on-going family selection process, beginning with target marketing and ending with family partnerships and successful homeownership.

Paula comes with 30 years of commercial and consumer banking experience and was formerly the Business Relationship Manager Assistant Vice President with Chase Bank in Santa Ana.  Prior to that, she was with Independence Bank as a First Vice President, Regional Manager of the North County and an executive with Farmers & Merchant’s Bank.

Paula is currently serves as a volunteer and board member for a number of organizations including past Chairwoman for Santa Ana Chamber of Commerce, Orange County Hispanic Chamber of Commerce, High School Inc. Foundation, Kiwanis OC, Builders Trade Network, National Hispanic Business Womens Association, Women Helping Women (WHW), and the Leukemia and Lymphoma Society.

Nydia Kush, the Founder and CEO of Citrus Marmalade built her company on a foundation of hard work, integrity and customer service. With over a decade of successful sales experience, Nydia has developed a reputation for unrivaled service to her clients and their unique needs. 

After starting her career in the insurance industry, Nydia took her dedication to her clients and joined Bonaventure Realty as a realtor. Five years later after the birth of her son, Nydia followed in the entrepreneurial footsteps of so many others in her family and started what is now a thriving catering company across Southern California.

Nydia is an active board member of the Orange County Hispanic Chamber of Commerce and Ambassador to the Youth Chamber seeking to share her passion and conscientious nature with the next generation. She married her high school sweetheart in 2012 and enjoys spending her down time being active, outdoors with her friends and family.

Jesse Marquez is the Associate Director of Financial Aid & Information Systems at Whittier College. Whittier College is a residential four-year liberal arts institution that prepares students from diverse backgrounds to excel in a complex global society.

Jesse has over 25 years of higher education experience and was formerly an Associate Vice President, Associate Director of Financial Aid, and Regional Account Executive at various institutions of postsecondary education and student lending.  

Jesse currently serves on the Executive Council for the California Association of Student Financial Aid Administrators (CASFAA) as the President-Elect for 2021, is the current President of the Kiwanis Club of Orange County, is a Mentor with the Hispanic 100 Education Foundation, and previously represented the OCHCC as an Ambassador, and was awarded the Ambassador of the Year in 2015.